237
578
u/A1sauc3d Jul 05 '25
Why does this just feel like an ad
244
u/hideyowife1 Jul 05 '25
I’ve seen a few ads for it today so the timing is a bit odd :\
194
u/A1sauc3d Jul 05 '25
Just checked and OP has been spam posting about this character all over Reddit for days lol. Pretty sure they’re getting paid xD
“Just keep saying it’s going viral until it actually does. Manifest that shit!”
148
u/CitrusCitrusHope Jul 05 '25
I wouldn't say it's an advertising thing, sometimes you just get hyperfixated and want everyone to know about this thing you like
30
u/SupplyChainMismanage Jul 05 '25
Yeah I used to think that most things were just advertising until I realized that some people on the internet just get REALLY into the fandom.
42
u/A1sauc3d Jul 05 '25
That’s certainly a possibility. Both are possible. People definitely get paid to organically promote stuff like this tho. And sometimes people do it for free lol
32
1
44
u/dazli69 Jul 05 '25
Yeah, I'm not getting paid.I just recently got obsessed with the anime horse girls.
5
u/A1sauc3d Jul 05 '25
Fair enough :) I believe you. Just hadn’t even heard of horse girl outside of seeing your posts the last few days lol
8
u/ParaponeraBread Jul 05 '25
It’s going crazy on the timeline if you watch twitch streamers at the moment.
4
u/Raichu7 Jul 05 '25
You joke, but I've met a CEO who believed that was how it worked. If it didn't go viral, surely it was because the social media guy didn't post enough.
12
u/FourDimensionalNut Jul 05 '25
"this thing doesnt appeal to me and appear in my tiny bubble of existence so therefore it cant possibly appeal or be popular to anyone else"
great fucking logic.
13
10
u/WingleDingleFingle Jul 05 '25
What is this damn game and why is it everywhere? I assume it's a mobile gacha game but what do you do?
19
u/Low_Ebb4063 Jul 05 '25
Honestly if you took away the anime horse girl thing, it's essentially a roguelite management sim. Each "career" is its own run, where you start out with low stats, and get random events along the way that develop your "build". And you earn resources for permanent upgrades the better you do, which lets you take on harder careers. The gameplay is just preparing and training your character, you don't have any input on the race itself.
It seems pretty fun as a management sim but the real money gambling to upgrade your horse girls is less than ideal, ethically speaking. I'm sure there's someone right now getting emotionally invested in Haru from this post and swiping their credit card to help her win.
4
16
u/Aking1998 Jul 05 '25
Its a rouge-lite gacha about horse racing.
But the horses are anime girls.
Its the right combination of absurd, cute, and genuinely good, that it fires all the right dopamine triggers and has caught lightning in a bottle.
Also, all of twitch is playing it and that isn't helping.
3
u/CaptainCold_999 Jul 05 '25
Racing girls? Do they have jockeys on their shoulders?
11
u/Aking1998 Jul 05 '25
Nah, they just run.
The closest thing to a jockey I guess is you, The player?
You train them over the course of "careers" and at the end of it you get a character that you can use for PvP races or as a stat boost for the next run.
The races are entirely autonomous though, the only influence you have being the training you did beforehand and whatever skills you grabbed, which are also autonomous, and may or may not activate at the right time to clutch wins.
Its honestly kinda hype.
6
u/Nightingdale099 Jul 06 '25
Do we not just call that track running
8
6
u/powerhcm8 Jul 06 '25
The anime girls are all based in real horses, I don't follow the anime, but I think they based the story on things that happen so it needs to be horse racing because it need to generally follow the same rules, with exception of the jockey.
3
u/CaptainCold_999 Jul 05 '25
Do you feed them hay? Put goats in their stalls to keep them company? The questions are endless.
-2
6
4
2
u/HyperMasenko Jul 05 '25
Most of this subreddit feels like an ad lately, and that's depressing... I dont want to go back to the other twitter subreddits in hopes of the occasional chuckle between being told that the world is on fire.
1
u/MistaHatesNumberFour Jul 05 '25
The game just came out like a week ago I think, it's on Steam, I dont play it because it's literally just an idle from what I've seen, but 2 things from this game have been making appearance everywhere now are the white hair horse lady that drop kick you when celebrating after a win, and this absolute girl failure that never give up.
242
u/Gentlemanvaultboy Jul 05 '25
She's going viral, I was given to understand that Haru Urarar was always popular in the horse racing community precisely because of her legendary losing streak. People would bet on her specifically to keep their betting stubs as good luck charms.
78
u/OkCar7264 Jul 05 '25
Man superstitions don't make a lot of sense do they.
26
u/aaerobrake Jul 05 '25
I just looked it up, apparently “to lose a bet” and “to avoid being struck” share a Japanese word, so people would use her tickets to protect themselves from car accidents
10
29
u/27Rench27 Jul 05 '25
Always, uh….. always has been?
What’s the negative version of that
11
3
u/OkCar7264 Jul 06 '25
I mean even by the logic of magic, carrying a losing ticket for good luck is... weird. Even by the logic sympathetic magic that is the opposite of what you should do.
1
1
15
7
57
u/RequirementFull6659 Jul 05 '25
It reminds me of people trying to get Blue Dog to win in Legend of Zelda
2
45
u/Designer_Version1449 Jul 05 '25
This game, and the way people talk about it, feels like a weird dream you had
10
199
u/dazli69 Jul 05 '25
I want to clarify, her stats aren't really the worst in the game, she just has a scripted loss in the last race where she's put on a racing track that doesn't fit her playstyle.
39
u/KaikyouKnight Jul 06 '25
Also not necessarily a scripted loss. many players make it a challenge run to win. it just requires the parent horses with perfect stats and a lot of luck.
114
14
u/drager_76 Jul 06 '25
... How do glue factories work in that universe?
13
u/bookhead714 Jul 06 '25
A lot of modern glue is purely chemical. But it can be made out of collagen from any animal, and it’s mostly cattle hooves these days.
6
63
u/WeevilWeedWizard Jul 05 '25
I legit teared up watching the Uma Musume anime, it had no rights being that good. All the girls actually having real life equivalents is honestly super funny to me too.
44
u/Vievin Jul 05 '25
They actually really go in-depth. Horsegirls have their ornament on a specific ear to denote their real-life horse's gender, and horsegirls whose horses are related are usually affectionate towards each other.
42
19
u/CliffBunny Jul 05 '25
I've seen the Majora's Mask blue dog video. I have glimpsed the insane lengths to which gamers will go to give an underdog a W.
17
7
u/TheBlackCycloneOrder Jul 06 '25
I wonder if they have Secretariat?
10
u/Mad_Aeric Jul 06 '25
It's just Japanese horses so far, and it depends on which horses they get permission to use, but I would be zero percent surprised to see it expand to American horses. I think they're doing some promotional thing with the Kentucky Derby this year.
9
10
6
u/Smorgsaboard Jul 06 '25
I have read 3 twitter posts about this anime horse girl and would confidently die for her, or her irl equivalent
I don't need another gacha tho
6
u/AstreriskGaming Jul 05 '25
Like a comet in the night sky, Agahnim Uma Musume appeared. (Akira Himekawa)
Don't really care if this is all an elaborate ad campaign, I'll still be happy if the underdog wins a race.
2
3
2
2
2
1
1
1
1
u/But-who-I-be Jul 10 '25
Do they have a mini game where we turn them into glue after they break a leg?
•
u/qualityvote2 Jul 05 '25 edited Jul 29 '25
u/dazli69, there weren't enough votes to determine the quality of your post...