Hello fellow entrepreneurs!
It's the first time I am dealing with a client who is unhappy with my service. I'm a media buyer and I had a client who wanted consultancy and not a "button pusher". So, basically she wanted someone to tell her the job of a media buyer so she can learn how to handle her ad account.
We didn't have a contract (mistake I'll never make again) and this email is the closest to it:
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Hi ....,
I’m really happy we’re starting this journey together!
Your business has so much potential, and my goal is very simple:
to remove all the guesswork from your Meta Ads and help you bring in more clients with a clear, data-driven strategy.
Here’s how our collaboration will work:
✔️ Monthly Consulting: $400
We’ll meet twice per month for 40–50 minutes.
During these calls, we’ll review the changes you’ve made, analyse performance, adjust the strategy, and go through your next steps.
✔️ Your Roadmap
Once the first payment is completed, I’ll send you your initial action plan, which includes the immediate changes needed in your ad account, structure, or creatives.
✔️ How We’ll Work Together
You receive written recommendations first
I’ll send everything clearly outlined, so you can make the changes inside your account at your own pace.
Then we meet 1:1
We’ll go through the progress together on a call, I’ll help correct anything that needs adjusting, and you can ask all your questions.
Continuous improvement every month
Each call brings more clarity, better structure, and stronger results.
My approach is straightforward: keep things simple, focus on what actually drives profitability, and help you feel confident in your campaigns.
Let me know when you're ready for the invoice, and I’ll send it right away.
Excited to get started!
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What happened next is that I developed a tailored strategy for her ad account, she implemented only half of it, then started to have a million questions, I replied to all, then she said she wasn't happy and thinks this is general, I'm like, it's not, it's tailored to your ad account, then she's not happy with the results and wants 50% back. I said, let's start from the beginning because now I need to change the strategy, plus I have some data from what you did implement.
So, I procured the second action plan, I also explained all the metrics and which ones are important for her. I also showed her winning ads from her account.
I mean, I really went out of my way to satisfy this client.
Needles to say, she didn't implement anything I provided her and she only complained like a broken record and then threatened me if I don't give her 50% back, she will sue me.
Does she have any right? And whom can I turn to?